From clicks to home sales: How connected builder websites convert traffic
Today’s homebuyers are exploring communities, comparing floor plans and evaluating builders long before they speak with a sales professional. That shift has turned the builder website from a digital brochure into one of the most important touchpoints in the buying journey. “The builder’s website has
Opinion: The capital structure solution hiding inside the housing crisis
On July 11, the 21st Century ROAD to Housing Act became law without President Trump’s signature. The legislation focuses on expanding supply, modernizing housing programs and reducing barriers that have historically slowed development. It’s an important move toward increasing the number of homes we
Rural seniors face growing repair crisis with aging homes
A new Shelterforce report highlights a growing concern for older homeowners in rural America: Housing stability often depends less on affordability than on the ability to maintain aging homes. The report follows Kentucky homeowner Karen Moore, whose leaking roof eventually caused extensive structura
UWM lines up record $2.05B Ishbia–Oaktree capital raise as it posts Q2 loss
UWM Holdings Corp. is pairing the announcement of a record $2.05 billion strategic capital partnership with its second-quarter 2026 results, which show the nation’s largest mortgage lender is still leaning into growth despite higher leverage and moving into the red. In an internal memo to employees
